news - Adrenalife v4

I'd like to start by saying that punctuality has never been a strong suit of mine, but it's something I'm continually working on...

Since I last checked in, a lot has happened: America had a birthday, Las Vegas had a first-timer, Adrenaline crushed a great month, and the Adrenaline Lacrosse stronghold on the city of Rhonert Park (Sonoma, California) has begun.

Adrenaline's June month: Figured we'd start here, bc it's a nice moment. Having wrapped up our June details recently, it has come to our attention that Adrenaline Apparel CRUSHED it. Congrats to everyone who made this possible, and many thanks to all our dedicated partners.

America's Birthday: I was an American History major (a historian, if you like) so I'm very patriotic. I think Thanksgiving and 4th of July are the two coolest holidays we have, mainly because they're just that - ours. I also always love hearing what people did for the Fourth because it's usually something outdoors, fun and in great weather. No body goes skiing for the Fourth (obviously) and I don't hear many people spend the holiday abroad, of course. You stay home, you go outside, and you do it friggin right. 

Funny, I'm not even huge on fireworks, they're just a kicker! Which leads me too...

...Vegas. The city of Vegas has an unbelievable ad campaign running right now, where Neon Trees' song "Animal" is playing while some gratuitously hot girls do their thing, etc etc. It's never like that, obviously, but jesus do they do a nice job selling the sizzle. I went to Vegas on the 4th bc an old friend of mine was in LA with me and had never been (Nick Ward, Maryland '09). Kaskade and Paul van Dyke were also Dj'ing that weekend, both of whom I believe strongly in. Should we have gone? No, probably not. Where else in the country do you just burn/pour-out/eat money for no reason. "$25? Yea I'm in, on Black please." What?! Dumbest idea ever, but at the time is always fun. However, I'm supposed to go back in September and by then I'm sure I'll be excited again. (Sidenote: Every time I leave Vegas, I justify my return by saying something like, "Yea we should have just done ______ and _______. We didn't do it right... Next time I'm doing it right." So yes, I have revisions to make.)

This one's the one... "I want some moooore, what are you waiting forrrr..." Pathetic... http://www.youtube.com/watch?v=nbIF9HZyjkk&feature=channel

Which leads me to right now: Adrenaline, Rhonert Park, Sonoma State, lax. Every July the vehicle that is Adrenaline Lacrosse descends upon the small town of Rhonert Park and Sonoma State Univ for a few weeks of lacrosse residency. This year the kids of the first camp (the Showcase) were hand-chosen to vie for the attention the NCAA's best colleges... They also all received South Swell custom Warrior Burn cleats. Unreal job by Warrior with these, very cool. Would love to grab a pair for LXM610 in Philly...

Speaking of selling the sizzle, the final cut of the sizzle reel from LXM512 was completed recently and is on the Homepage of LXM at www.LXMPRO.com and here:

What do you think of the video? Respond to me @MaxRitz

Challah back!

Maxwell

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